Cookie policy.
Dated 10 February 2026
This cookie policy provides information on how Taso AI Oy (hereinafter "Taso" or "we") uses cookies and other similar technology on this website www.tasoasset.com (hereinafter the "Website").
If you choose to register or log in to the customer portal using social login (Google or Microsoft), you will be redirected to the relevant provider to authenticate. Those providers may set cookies on their own domains as part of the authentication process. After successful login, the portal sets necessary authentication/session storage on our domain.
The Website includes (1) a public landing page and (2) a customer portal that requires registration of both a user and an organization. Cookies and similar technologies may differ between the landing page and the portal.
For more information on how we process personal data, the contact details and information on lodging a complaint can be found from our Privacy Policy.
1. What Is a Cookie?
When you visit the Website, you will be prompted to accept or refuse cookies. Depending on your choice, we may collect and store analytics data in a variety of ways, including through cookies and other similar technologies in accordance with your preferences set out on our cookie consent manager. If you want to remove existing cookies from your device, you can do this by using your browser options.
A cookie is a small text file that a website stores on your computer or mobile device when you visit the site. Cookies contain character strings that enable functions to be performed and contain information on how you have interacted with websites. Certain functions of the Website may not work properly without cookies.
First party cookies are cookies set by the website you are visiting. Only that website can read them. In addition, a website might potentially use external services, which also set their own cookies, known as third-party cookies. Further, persistent cookies are cookies saved on your computer or device and that are not deleted automatically when you quit your browser, unlike a session cookie which is deleted when you quit your browser.
Necessary Cookies
These cookies and similar technologies are essential for the Website and/or the customer portal to function properly. They are used for core functionality such as security, authentication and session management. These are always enabled.
Functional (Preference) Cookies
These cookies remember choices you make to improve your experience (for example, language settings in the portal). Functional cookies are used only if you enable them in the cookie consent manager (unless they are strictly necessary for a service you request).
Performance Cookies
We do not currently use separate performance cookies on the Website. If we introduce such cookies in the future, we will update this policy and the cookie list accordingly.
Analytical Cookies
These cookies help us understand how visitors use the landing page so we can measure and improve the performance of the Website (e.g., which pages are visited most). Analytics cookies are used only if you enable them in the cookie consent manager.
Marketing / CRM Cookies
These cookies help us understand the effectiveness of our marketing and manage interactions with prospective customers (e.g., tracking form interactions and returning visitors). We do not use cookies for third-party advertising on the Website. Marketing/CRM cookies are used only if you enable them in the cookie consent manager.
2. For What Purposes Are Cookies Used?
We use cookies to customize our services and the information we provide to meet your needs. With the help of cookies, we are able to identify browsers visiting the Website and improve the usability of the Website. In addition, cookies can help you navigate between pages efficiently or remember your preferences.
We use Google Analytics 4 (GA4) via Google Tag Manager (GTM) on the landing page to compile analytics data and reports about the use of the Website so that we can improve our services. We use these analytics cookies only if you enable Analytics cookies in the cookie consent manager.
3. Use of Technologies Similar to Cookies
In addition to cookies, we use similar storage technologies (such as localStorage) where necessary to remember your choices (for example your cookie consent preferences) or to enable portal authentication. We do not currently use separate web beacons, conversion pixels, heatmap tools, or session-recording tools on the Website.
4. How Long Do We Store Data Collected Through Cookies?
As a general rule, we will only store personal data for as long as necessary for the purpose(s) for which the personal data was collected. The data will be deleted when it is no longer needed for the purpose for which it was collected, unless it is necessary to store the data for longer than is necessary for the purposes of the specific processing in order to comply with the requirements of applicable laws.
Storage periods vary by cookie/technology. You can find more information in the cookie list below.
Cookie Consent and Controls
When you first visit the landing page, you will be asked to accept or refuse optional cookies by category (Functional, Analytics and Marketing/CRM). Necessary cookies and similar technologies (such as portal authentication and consent preference storage) are always enabled because the Website and/or portal cannot function properly without them.
5. Cookies and Similar Technologies Used on Our Website
| Cookie / Technology | Type | Category | Purpose | Duration | Party |
|---|---|---|---|---|---|
| taso-cookie-consent | Persistent | Necessary | Stores your cookie consent preferences for this Website so we can remember your choices. | Up to 1 year | First |
| Authentication session | Persistent | Necessary | Enables login and session management for the customer portal (authentication/session tokens). | Until logout or token expiry | First |
| portal_language | Persistent | Functional | Stores your selected language in the customer portal. | Configuration dependent | First |
| _calendly_session | Persistent | Functional | Set by Calendly when the scheduling widget is loaded to enable booking functionality. | Set by Calendly | Third |
| _ga | Persistent | Analytics | Used by Google Analytics 4 to distinguish users (assigns an identifier to recognize returning browsers). | Up to 2 years | First |
| _ga_* | Persistent | Analytics | Used by Google Analytics 4 to persist session state and other analytics information. | Up to 2 years | First |
| _gid | Persistent | Analytics | Used by Google Analytics to distinguish users within a short time window. | Up to 24 hours | First |
| __hstc | Persistent | Marketing/CRM | Set by HubSpot to track visitors over time and understand how visitors interact with the Website. | Up to 6 months | Third |
| hubspotutk | Persistent | Marketing/CRM | Set by HubSpot as a unique visitor identifier for form submissions and visitor tracking. | Up to 6 months | Third |
| __hssc | Persistent | Marketing/CRM | Set by HubSpot to track sessions and support analytics on HubSpot forms/pages. | Up to 30 minutes | Third |
| __hssrc | Session | Marketing/CRM | Set by HubSpot to detect whether the visitor has restarted their browser. | Session | Third |
6. Contact Information
For cookie-related questions, contact us at:
Taso AI
Email: sales@tasoasset.com